GLIMPSE OF FAST GROWING AYURVEDA AND ITS PRODUCTS

The history of ayurvedic medicine is rich. Originally, Ayurveda has documented in the four sacred texts called the Vedas more than 5,000 years ago in Sanskrit. The ayurvedic theory says that all fields of life affect one's health, so it follows that the Vedas cover a broad range of subjects, including methods of health and health care, astrology, spirituality, government and politics, art, and human conduct.

As the globe is fast-paced toward a pure and organic matter, the most ancient medicine and healthcare science, Ayurveda is reviving with its glory. Many latest studies and reports illustrate that Ayurveda's resurgence is not limited to India and China, but from Asia to Africa and North America to Europe, Ayurveda succeeds in generating great effect worldwide.

Difference between Ayurveda and herbal products

One needs to have a clear understand between ayurvedic products and herbal products as people tend to get confused between them both. Herbal products consist of extracts of plants, roots of plants, leaves, etc. and are used according to their characteristics. Herbal products are free of chemicals. Ayurveda is a medicinal science that involves the use of herbs and heavy metals such as gold, silver, copper, tin, mercury, sulfur, extracts from animals, etc.It might contain minimum toxic levels of metals.

Licensing

The Ayurvedic companies aim to provide high-quality products to clients. All the ayurvedic products supplied by them have to be certified. In India, we need an AYUSH permit and not an FSSAI license to produce Ayurvedic / Herbal goods. The AYUSH Ministry is situated at INA. There are also three types of licensing.

·         Complete manufacturing license where you will be permitted to both manufacture and market the products.

·         Loan license where you will be permitted to loan a manufacturing unit to produce your products.

·         Contract license where you use the third party’s license to produce your product.

Most of the best ayurvedic products company in India gets the complete license to manufacture and market its products.

Future of Ayurveda

There is a tremendous increase in the use of ayurvedic products in this decade compared to the past. Also, there is a wide range of ayurvedic products for boosting immunity, skincare, sexual, medical problems like diabetes, cancer and heart disease, mental issues like depression, etc. Moreover, with India's travel and tourism industry exponentially growing and foreign travelers showing tremendous interest in Indian culture, Ayurveda is gaining popularity through leaps and boundaries.

Increasing emphasis on the significance of healthy lifestyles is fueling the increase of Ayurveda. The increasing levels of non-communicable diseases (NCDs) in India, credited by the study, are encouraging more and more individuals to look after their health. To this end, many Indians turn to Ayurveda and other alternative medicines, such as naturopathy, Unani, and homeopathy, and Siddha.

Though in the past ayurvedic products companies in India have failed to impress the customers, they are making efforts to improve their market strategies, quality of products, and innovative products. Given the history of Ayurveda in India and if necessary steps are taken, Ayurveda has great potential to increase the economy of India.